Why is a strategic selling approach important in the B-2-B market?

“What do you know about your clients? Why do your clients buy from you? What do you know about the future market? To succeed in today’s B-2-B market it is increasingly important to know your target so that you can focus your time and energy on the right customers.

As a marketing consultant, I often come across companies with marketing and sales tactics in place – yet very often they fail to orchestrate their resources to drive new business. The key to successful new client acquisition is to take a strategic approach and make new business an integrated part of your daily execution. Strategic selling significantly improves your chances of winning new sales opportunities.”

Bernd Einmeier, Go-To-Market Specialist